Agile Digital Marketing Transformation for Biotechnology Company
As the Technical Project Manager, I led a comprehensive digital marketing transformation for a biotechnology company, focusing on website optimization, SEO (Search Engine Optimization), SEM (Search Engine Marketing) with Google Ads, and local SEO through Google My Business optimization. The goal was to increase the company's online visibility, drive targeted traffic, and generate high-quality leads.
Leveraging Agile methodologies, I established a data-driven approach, utilizing tools like Google Analytics and Search Console to track key performance indicators (KPIs) and inform iterative improvements. I collaborated closely with a cross-functional team of SEO specialists, content marketers, and paid advertising experts to develop and execute a cohesive digital strategy.
We initiated the project with a thorough website audit, identifying technical SEO issues and opportunities for content optimization. Simultaneously, we launched targeted Google Ads campaigns and optimized the company's Google My Business profile to improve local search visibility.
Through continuous A/B testing and data analysis, we refined the website's content, user experience, and call-to-action elements to maximize conversions. We also implemented SEO best practices, such as keyword research, on-page optimization, and link building, to improve organic search rankings.
Within three months, we achieved remarkable results, including a 200% increase in website traffic, a 150% increase in organic search traffic, and a 300% increase in leads generated through Google Ads. This success demonstrated my ability to lead data-driven digital marketing initiatives, drive significant business growth, and deliver exceptional results for clients in the biotechnology industry.
Key Technologies and Tools: Agile (Scrum), Google Analytics, Google Search Console, Google Ads, Google My Business, SEO Tools (SEMrush), A/B Testing Platforms, CMS Platforms (WordPress), Marketing Automation Platforms (HubSpot)